French producer Joachim Garraud is coming to Montreal this Sunday. A musician that produces, remixes, and dj’s, he is well known for his work in the pop industry producing worldwide hits. He has since adopted a more in-your-face high energy style of electro. We joined Joachim on the phone and had a quick chat.
NTD: So you’re playing on Sunday in Montreal are you excited to be coming back?
Joachim Garraud: Yeah,I’m really excited to be coming back, especially because I’m coming with my friend Steve Aoki. We’re very exctied to play together in Montreal, Montreal is one of my favorite towns. I have so many friends and Space Invaders, I can’t wait to be there.
NTD: Are you going to be bring the keytar with you, are we gonna see that live?
Joachim Garraud: Exactly, you know what, I can’t live my keytar, the keytar is my baby. I’m sleeping with it, it’s in my bed, like some people sleep with their dogs.
NTD: So you’re coming down with Steve, you just realised your EP on Dim Mak, Hillside West, awesome EP. So how did you get togehter with Steve, how did you get involved with the label.
Joachim Garraud: I’ve known Steve for a long time now, because first we had the same management company. When I when I first met him four years ago, I fell in love with the spirit of the guy. We first started to play together four years ago, I would introduce him to the French market, and he introduced me to the American market. On the other hand I made some strong songs for many people, more in the pop industry. Like David Guetta or Bob Sinclair. So Steve asked me if I could do some songs for his sister, since she was modelling, and singing too. That was the first experience we had, to make some tracks for his sister, but it was not so easy to do. So I said to Steve I really want to produce an album for Dim Mak, so I took my time and made this brand new album along with Alesia.
NTD: Stylistically, what influences you as a producer?
Joachim Garraud: My influence comes from the stage, really from the live performance and audience reaction. What’s my number one drug, the audience, the crowd. Producing music during the day and playing this music during the night is really the dream life, really the best life ever. When I felt that people were ready for banging tracks, for more hardcore electro track, that was a cool time for me because my first love was techno music. Techno music 20 years ago was very dark, very deep and very hard. So that’s why coming back to a harder, more techno sound is good for me.
NTD:In your experience, how do you think the crowd or audience has evolved?
Joachim Garraud: The first time I played in Montreal was six or seven years ago, and at that time electronic music was completely unknown. I played two years later with Carl Cox at Stereo Montreal, the venue was extremely cool, but the scene was still relatively small. Now, the story has changed completely, America and Canada are the biggest places to produce electronic music live on stage… especially in Canada. Everything is going so fast, imagine that four years ago, as an electronic artist playing a festival, we were always in the smallest room or the smallest stage. Right now as an electronic music artist we’re on the main stage. The crowd now is much more educated regarding the music, and it’s also younger. 5 years ago, electronic music was more techno and house, and was for older people. Now with for example the Dim Mak style electro and the commercial success on the radio. We have the young generation, people around 16, 18, 20, and that’s a brand new crowd. They are crazier, more energetic, and just more nuts.
NTD: We definitely see that here, the weekend you’re coming, we have so many DJ’s in town, from Danny Tenaglia to Richie Hawtin, Dubfire, Jamie Jones, it’s just going to be a great experience for everyone.
Joachim Garraud: That’s very for cool for Montreal, it’s very exciting to be here during this period.
NTD: So you’re going to be launching your own label, called Space Invaders Music. How did you first conceive the Space Invaders concept?
Joachim Garraud: Space Invaders, is really easy to understand. The first track I produced lets say 15 years ago, I was doing experimental techno music, my friends would say: “What is this music, it sounds like alien music? Is this space invaders music?” The name comes from this kind of reaction, because it was really the music of the future. On top of that I love the graphic logo, and because I love the fact that the music I’m playing is universal. You can be a guy from Canada, you can be a Japanese girl or a guy in the South of China, you’re gonna understand what I’m playing. This is like an international language.
NTD: So what are your plans for the year.
Joachim Garraud: Currently I’m producing music for the Space Invaders Music label. I did tracks with Perry Farell from Janes Addiction, we made some banging electronic tracks. I’m doing music with Chris Willis, David Guetta’s singer. At the same time I’m moving my studio and spaceship to L.A.. I’m also producing my new audio video show called Invasion, it’s gonna be on the road in the U.S.A. first, because I’m playing EDC in Vegas soon. I’m going to be playing a lot of festivals this summer so I’m gonna have this special audio-video show. In addition to DJ’ing, I’ll be VJ’ing as well. I produced 100′s of videos to be played, I did it two weeks ago in Brazil, and people were going crazy.
Joachim Garraud plays in Montreal along with Steve Aoki on Sunday at Terasse Bonsecours. Party goes until 3am.
One of the most charted songs of 2012. A composition by Pachanga Boys, a collaboration between Mexico’s Rebolledo and Germany’s Superpitcher. ‘Time‘ was released on a limited run of 300 vinyl copies back in December. It sold out within a few days and currently a second hand copy will cost you upwards of a hundred pounds sterling, if you can procure one.
Clocking in at just over 15 minutes, ‘Time’ is a sustained and affective journey. Deep, melancholic, expressly progressive and a little trancey-yet not cheesy. Built on a harmonious and melancholy array of gently ascending and cascading elements. The chord progression may have been inspired by Hans Zimmer’s ‘Time’, which you might know as the theme to Inception. Soft vocals chant extrospectively, “lost track of time”, and “time goes by”, perhaps alluding to the asymmetrical and continuous nature of time. More likely they are the words of a satisfied dancer emerging into the daylight after an extended night of revelry. Perfect for sunrises, long drives, and those special bedroom playlists.
Stroboscopic Artefacts founder/label head Lucy talks about SA’s latest ambitious project Stellate Series, the process of his worldview being filtered into his music, and why ‘incomplete’ music makes complete sense in the end.
“I’m destroyed,” with a faint smile, Lucy replies to my hello as we sit down. The day after his gig at Sama & Oktave party in Brooklyn, the last leg of his US tour, he seems calm and perhaps slightly dazed from bright afternoon sun, but most of all relieved that the constant travelling is almost over. For now.
Considering it’s barely two and a half years old, Stroboscopic Artefacts has gained a significant recognition in the world of techno. The release of two acclaimed full length albums: ‘Wordplay for Working Bees’ (Lucy) and ‘Sword’ (Xhin) was pivotal in solidifying the label’s identity, in addition to its highly successful Monad series. Behind the success is Lucy, whose role seems to be a lot like a curator for art gallery, who envisions and fine-tunes the concept for an exhibition and commissions artists for the art works that strike a chord with the theme but also can challenge their usual styles and works. The words ‘challenge’ ‘potential’ and ‘possibilities’ consistently knock on your mind when Lucy talks about music production and SA. “Opening up the potential,” he says with a hand gesture of popping up the cork of a Champagne bottle, “it’s like opening a highly pressurized bottle full of potential. I want to see what happens when all that pressure is being released.”
The conceptually charged label has been a breath of fresh air, carefully building the new sound to expand the universe of techno. SA has also managed to keep people excited not only about the releases but the label itself, wondering what’s next. “It’s not like we all gather into a big meeting room and draw a plan saying ok, this is what’s going to happen next, you know?” He says about the task of spearheading the label’s future. It’s not? Whichever is the case, anyone who has paid a small attention to the details that come with SA’s output can see that it doesn’t just throw darts in the dark either. From the initial concept to the accompanying artwork, everything is carefully coordinated behind its deceivingly minimalistic black & white flower art.
SA’s new series Stellate shares the same experimental core with its sibling Monad. But if Monad played with industrial, techno, IDM & drone Stellate is going into the deeper level where things are broken down to the molecules. The result is a surprisingly ambient and atmospheric album that is reminiscent of a motion film soundtrack – as if each track is designed to capture and preserve the mood of certain scene or state of mind. Among the unexpected are Perc’s ‘Paris’ and ‘Molineux’; both are not only deeply introspective but beautiful, almost romantic – a departure from Perc’s last album ‘Wicker & Steel.’ “It’s about reshaping and rethinking dance music and the way people dance. We’re looking for the kind of sound, mood and inspiration behind the dance music or what we hear on the dance floor.” Lucy says about the concept for Stellate series. “It’s not that we wanted music that’s un-danceable. Our approach was that there are two layers – the outer layer can be the music you can play in the club, then there’s the second inner layer – it’s the lower level that’s consists of the basic palettes of the sound, things you have in deep under to inspire the upper layer. Stellate is focused only on that sub layer and that’s what we asked of the contributing artists – pure inspiration without any limitation.”
Stellate I features four artists – Lucy, Borful Tang, Perc and Kevin Gorman with each contributing two tracks. Unlike the digital-only Monad series, each Stellate is set to be a strictly vinyl limited edition of 300 copies that come with the artwork by Oblivious Artefacts. “We spent around one year to organize and set up the series, it took long because for everything – from the initial concept to packaging, there was an extra step involved. We realized that we wanted a physical product that you can touch – something that allows you to be completely respectful for the music 100%.” He explains the idea behind the vinyl series. “We tried to stick to the concept as much as possible – both graphically and musically. When you transform the concept into something concrete, you have to compromise somewhat, because of the limations of what is possible in a practical, pragmatic sense. With the Stellate series, we tried to have no such compromise at all. And I’m very happy about the result.”
“Ambient and techno…for me they are the same mood of things.” Lucy explains his vision of two genres ‘reuniting’ through the Stellate series. “The way I grew up musically, those two worlds – dance club music on one side and non-danceable kind on the other, whether it’s ambient or experimental – they were never really separated from each other.” He continues. “When I listen to the tracks, the feeling that’s surrounding the entire album is…I don’t feel like I’m in a totally different world, or switching between two completely different worlds, they share the same core, same enzymes…just in different shapes. That’s the essence of the series.” Lucy is very mindful of the state of being chained to something – conventions, forms, rules, styles, what is supposed to be or to be expected; or as he calls it, ‘slavery.’ “As a label, we wanted to give the artists freedom, completely unchained from the idea of being dance floor/club friendly. SA might be identified as a techno label but (with Stellate Series) we wanted to send out the message, what is possible when the two worlds come together. And with that belief, I want to do something useful for the underground scene. I want to bring new perspective and inspiration.”
If self-imposed freedom and experimentation are a big part of SA identity, moderation is not so much. “I try to take things to the extreme, until there’s so much unbearable tension that it’s about to break.” Lucy describes his music production. His idea of making music seems to contain the kind tension and energy level that goes into the birth, the process often chaotic and painful until the moment a new life breathe its first breath. “Maybe I have a bit of masochistic tendency inside of me.” He laughs, slightly abashed. “People say my music is dark or intense, and it could be…a lot of it is coming from not just who I am but where I have been, my past, sometime from painful memories, you know?” If anything, all has served it’s right purpose, as Lucy takes something dark and deeply hidden in his mind and memories and brings life into it. “It’s a kind of urge that you just want to get it all out of yourself.” He says. And why not. For Lucy music is both a therapeutic outlet and a medium for communication – with himself, collaborating partners, and listeners.
Lucy – Bein (Wordplay For Working Bees, 2011)
‘Perfectionism’ can be a bit of cliché when it comes to artistry. You rarely meet an artist who says he is not a perfectionist. To my surprise, Lucy seems to have a slightly different view. “When I listened to the completed tracks for Stellate I for the first time, I felt that ‘this is it.’ It sounded incomplete.” It’s interesting to see someone who comes across as very methodical and thriving to keep the integrity of his ideas and philosophy talks about being incomplete. “Do you know the story of Sisyphus in the ancient Greek mythology?” In the midst of our conversation on Stellate, he asks me about the story of a king of Corinth, who was punished by Zeus for his hubris and destined to roll an immense boulder up a steep hill, only to watch it roll back down and to repeat it for the eternity. “It’s actually an acute presentation of human condition.” He says. “We keep on pushing (without ever reaching to the top), but it’s not about the target but the fact that you keep on pushing. The significance and importance of keep on going is not that you reach somewhere. That’s a typical western civilization concept that I don’t share. It’s always much more about the process.”
Lucy – Decad (Monad X, 2011)
Lucy’s collaboration with Xhin recently delivered ‘LX4/LX5′ on Chris Liebing’s CLR, following ‘LX2/LX3′, which was released almost a year ago. To the question of who brings what to the table he gushes, “Ah, that’s a really tough question!” He describes the collaboration with Xhin as a lot of bouncing ideas around, rather than dividing up who does what. “It is a real true collaboration in a sense.” Perhaps due to the years of friendship and mutual understanding of each other’s style, Lucy seems to find Xhin as a production partner who’s most comfortable and enjoyable to work with. As for releasing LX series on CLR, Lucy explains “Chris just really liked the idea and the tracks we presented. That’s what I love about Chris, when he finds something he likes, Chris gives it full support with the most sincere enthusiasm.” (During the interview with NTD last year, Liebing enthusiastically mentioned SA and Lucy and how he found SA inspirational.) Lucy seems to enjoy juggling all three aspects of his work – producing, label running, DJing. To the delight of fans, the busy producer has still found time to work on his own album – no concrete release plan yet – over the past year or so. “It’s actually going to be a collaboration album with another artist.” Clearly an album worth of material has been produced but Lucy wants to keep the details and the future of the album secret for now. “The artist I’m collaborating with also has his own label, so ideally we would like to release the collab album on another, a third label.” ‘An artist who runs his own label’ – if that’s a significant enough clue, let the guessing game begin.
Lucy & Xhin – LX4
Towards the end of our talk, I ask Lucy about his two tracks ‘Estragon’ and ‘Vladimir’ on Stellate I, apparently named after two characters of Samuel Beckett’s play Waiting for Godot. Was he inspired by the play? “Totally. Waiting for Godot has always had an incredibly presence in my mind ever since when I first read it – I think I was 16 or so. Maybe it’s that sense of waiting…” He adds, “But there’s also this relationship between Estragon and Vladimir, that represents the relationship between a master and a slave in a way. I was always intrigued by the dynamic of ‘who gives the orders’ and ‘who just follows the orders.’ And most importantly, the inner reasons of this dynamic. There’s a sense of absurd and nonsense to Waiting for Godot of course, but the genius of Beckett is that he achieves the absurd by pushing the limits of all common logical systems.” You might remember that the eleven titles of his last album ‘Wordplay for Working Bees’ add up to the Latin phrase ‘The art of being a slave is to rule one’s master.’ I jokingly tell Lucy that I think he is fascinated with the master-slave paradigm. “Yes, completely.” He smiles. “I don’t think it would be as much special to think about music without thinking about the society around us and the dynamics within, you know? If you believe music is art, and consequently ‘useful expression of mimesis,’ try to understand what’s going on around you before sitting down in the studio.”
The first installment of the Stellate series SASTE001 is due out in March 15th. Pre-Order